Project Objective
The goal of this project was to create branding and assets for a fictitious lounge bar located in Toronto. This bar is different because it offers coffee and tea refreshments mixed with alcohol to create unique drinks and a going-out experience. Its vision is to be the epitome of elegance and excellence in the coffee, tea, and alcohol industry. The branding reflects this vision, offering a luxury-feeling logo, colour palette, and social media feed.

Design Iteration & Process
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